I have been taking a lot of marketing-classes so I always get a bit suspicious when I look at an ad. It’s ALWAYS to good to be true, in general, not only talking about food.
There is a couple of brands I am use to buy (everyone how have taking a marketing-class know that “people buy brands, not products”), most of the products is Swedish though so it wouldn’t make any sense for me – or you to write them here.
I chose to describe an advertisement from a café called “Hello” in my hometown, Halmstad in Sweden. It’s a café who serves everything from coffee and tea to cupcakes, ice-cream, baked potatoes, salads, and sandwiches. Their specialties’ is that they are doing everything from the scratch. They bake their own bread, make their own cookies and ice-cream etc.
All vegetables is bought from near-living farmers, and even the wheat they use to bake the bread is bought from a company in Halmstad.
It’s always hard to get a table here because everybody I know, love this place.
Why does everybody love it then?
I think it’s easy. Well, I can’t speak for America but in Sweden we all wants to know what we are eating, and with today’s all fast-food restaurants it’s kind of hard to know that.
Unfortunately I didn’t find the ad I was thinking of, but that’s not surprising because it’s a small business in a medium-sized city in Sweden. The only advertising “Hello” is using is on their doors in to the café.
Imagine you a big sandwich with home-baked bread, cheese, ham, lettuce, cucumber, tomatoes, peppers, corn etc. and without dressing, did I tell you that? We don’t put any disgusting dressing on our sandwiches!
I kind of miss home when I think of “Hello’s” food!
This was the only photo I found from "Hello"
